Launching Keenfit, the Walking Pole Company in Dubai

by Joanna MacDonald

I used to be a marathon runner and a while back I was running around Safa Park in Dubai where I now live and I noticed that people were basically keeping to themselves, not interacting and not really engaging in any physical activity. Around the same time my knees started giving me a problem and my friends in Kelowna, Canada, who had started a company selling walking poles suggested I give it a try. I really enjoyed it!

Pole walking is great if you’ve been told you can’t run anymore because of orthopedic problems, just like I was, because walking is the most natural thing to do for the body. The poles help support the knees by taking the pressure off and there’s a spring system in the middle that activates when you plant the poles. They also give good back support and realign you so you’re balanced on both sides.

Once I regularly started using the Keenfit walking poles I recognized that the trend that had started in Denmark (and taken hold in North America) could potentially catch on in the Middle East. I have an entrepreneurial spirit, and a strong background in corporate marketing and communications but through walking with these poles, I had rekindled my passion for health and wellness and so I set about establishing Keenfit Dubai, LLC.

As I began offering the clinics, more and more people from all walks of life started to show interest and I saw an amazing combined benefit for the participants that is unique to a multi-cultural community such as Dubai. They were getting a great workout and, as women in Abayas walked next to women in shorts and t-shirts, they were also learning about different cultures and philosophies.

Pole walking in Dubai is now attracting both men and women of all fitness levels, ages and ethnicities as they learn about the myriad of benefits ranging from increased energy and weight loss to improved posture and better cardio health. According to several recent studies, adding poles to your brisk walk can increase calorie burning by 40 percent and aerobic benefit by more than 20 percent and add years to your life.

A regular walk does not engage the upper body which contains half the body’s muscle mass but once you add the uniquely designed, patented Keenfit walking poles you’ve introduced a full-body work-out.

So now it’s happening on Jumeirah Beach, in Safa Park, on The Palm, the Creek Park and just around the block. Pole-walking is really catching on in Dubai and the Middle East and I am now offering free pole-walking clinics and clubs as well as instructor training.

I founded Keenfit Dubai in 2007, and it is part of an international company that was established in Kelowna, BC, Canada in 1998. The Keenfit philosophy encourages one to walk tall and be as balanced as you can both physically and emotionally while continuing to “walk your path.” Keenfit’s mission is to inform, inspire, empower & support people to become accountable for themselves so they can find balance, live in peace and walk as their true self.

I now hold Keenfit weekly pole walking clinics throughout Dubai and I always have demo poles available for you to try.

If you would like more information about Keenfit, schedules of free clinics or to find out more about becoming a Certified Keenfit Instructor to help spread the health benefits of pole walking the Keenfit way, please do get in touch with me. I would love to hear from you.


Joanna MacDonald
Phone: 050-559 7137
Visit: www.keenfit-me.com
Email: keenfit.dubai@gmail.com

Keenfit Walking System – Why walk this way?

Because:
The world’s health is at epidemic proportions in cancer, diabetes, stroke, heart disease & obesity. Exercise is at the top of the list to help prevent & sometimes help cure many health challenges…& walking is one of the easiest forms of exercises we can all do. By just adding poles to your walk it’s not only easier to do but it’s more beneficial to you.

Because the health & well-being benefits are numerous:

Eat & sleep better
Increase energy
Handle stress better
Lose unwanted weight
Increase metabolism
Increase cardio health
Strengthen core & upper body
Naturally correct body posture
Lessen impact – 26% off lower joints
Have fun – be happier!

Because our Mission is:
To inform, inspire, empower & support people to become accountable for themselves so they can find balance, live in peace and walk as their true selves.

Because we want you to:
Walk your path

Because our Vision is:
To inform, inspire, empower & support people to become healthier & accountable for themselves in a fun & easy way – starting with their physical health & the Keenfit Pole Walking System.
To Raise the Fitness Level of the Middle East
To Be a Leader in Creating a Fitness Revolution

Because it’s fun & easy:
Our ‘Unique & Simple, Walking System’ is designed to maximize results for everyone - from the casual, average walker to the serious, athletic walker. There’s no better way to enjoy the great outdoors!