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Foot Reading with Jane Sheehan






Writing The Foot Reading Coach

Despite having now written two books on the subject of foot reading, I still find it hard to sit down and write an article about it. Now don’t tell me that you’ve never thought about writing a book. Do a quick straw-poll around any office and I’m sure you’ll find that most people have wondered at some stage whether they have a book in them.

This month, I thought that rather than inspire you to read a foot, how about inspiring you to write your own book?


My first tip: Make it easy to start. If you want to write a book, then you’ve got to start writing! It’s a simple and as difficult as that. You think you want to write, but then you procrastinate and suddenly find yourself tackling all those other jobs that need to be done but you never got round to doing. You sharpen your pencils, you tidy up, you hoover under places that haven’t seen a hoover in months. Instead of procrastinating, make an appointment to start writing. Allocate time. Pick up your pen. Write. Repeat each day until you’ve finished.

My second tip: Don’t edit until you’ve finished. Keep going. Editing at this stage will stop your flow.

My third tip: If you’re finding it boring to write, then your reader will find it boring to read.

My fourth tip: Have generous and magnificent people around you. When I wrote my first book, I told one person my idea and she encouraged me to do it. A few years later she admitted that she didn’t think there was a market for it but she could see I was enthusiastic so she supported me anyway. I was very lucky. How many people have told someone their “great idea” only to have that person discourage them? Choose your mentors well.

My Journey
I started writing The Foot Reading Coach a year ago. It began as a chronological story about how I’d been learning to add different things to enhance my foot readings. I was travelling an awful lot and, after a rather enthusiastic start, there were great gaps between my bouts of writing. Once I’d got 100 pages completed, I toured Australia and the joy of being in a new country with a new set of challenges meant that I totally lost track of what I’d been writing. So I allocated December and January as my time to finish the book.

Writing can be a very isolating and lonely task. I live on my own and could go for days without seeing a soul, so I arranged to stay at my parents’ house for my writing retreat. This meant that I would be away from my own home so I would avoid the usual distractions, interruptions and minimise the opportunities for procrastination, plus I would have a structure to my day. I would write my morning pages, then be called down for lunch. (When I write at my own house, I forget to eat or I use the preparation of the food as an excuse not to get on with the writing!) I’d go for a walk after lunch with my parents for an hour or so and whilst we were walking I’d bounce ideas around with them. Then after the walk I’d get back to writing until dinner-time. I’d spend the rest of the evening relaxing, visiting friends or chatting.

When I arrived at my writing retreat, I’d forgotten what I’d written. I re-read the 100 pages. I didn’t like them. I felt it was too bitty, had no discernable structure and so I scrapped it and started again. I spent two days thinking about how to structure my work and came up with the idea of collating my coaching by order of which toe it would relate to during a foot reading. This was just the breakthrough I needed. Once I’d reorganised my ideas according to each toe, the book was much easier to write and to complete.

By the end of January, I’d finished writing the book. My folks did the first proof-reading which led to a lot of reworking to make the text easier to understand. They played “Devil’s Advocate” to make sure that I could back up my ideas. The second proof-reading was undertaken by Heather Doyle and then it was sent to the graphic designer, Nicki Averill, to design the layout of the pages so that it was optimised to get the most economical set-up for the printers and to enhance the flow of the ideas. I already had my ISBN number as you get ten of them when you first apply. Luckily, Nicki already had the necessary software to create the bar code accordingly.

Meanwhile, although we’d solicited testimonials for the book cover, we had an awful time trying to work out what the front cover of the book should look like. The cover we finally chose was our 9th attempt!

I went to The London Book Fair with the intention of gleaning ideas on what makes a good and a bad front cover. The general consensus was that it’s the hardest part to get right and no-one seemed to have a formula that they could impart!

By this time I was badly in need of a rest from it! My trusty pal, Sylvia Ferguson and I set off for a week’s holiday travelling to Cornwall and back, staying at different places each night. By the time we’d reached Totnes, we’d been discussing my dismal failure at creating a suitable book cover. Sylvia took me into Arcturus book shop which is dedicated to holistic reading matter and we spent a jolly afternoon soliciting advice from the lady behind the counter as to what made a striking book cover. We toured the shop and noted quite a few things:

• If it has a spiral in the centre it draws your eye in to the centre of the book
• If it has a path that is wide at the bottom and narrow at the top and finishes in the middle of the book, then it draws your eye in
• Anything with gold embossing attracts the eye
• Blue and Orange work particularly well together

Based on these observations, we hatched a plan. We needed a cover with a pair of feet (That’s a no-brainer given that the book is aimed at foot readers). The feet had to be attractive rather than interesting to read because we didn’t want to put anyone off given that a lot of people don’t like their feet! We had to have something in the centre to attract the eye to the centre of the book. It had to stand out when placed amongst a lot of books. The feet had to dominate the design so that anyone interested in feet would easily find the book.

Sylvia woke up the next day with a complete picture in her head about what the book should look like. She described it to me and it sounded like a winner. We devised a plan to mock-up the book cover ourselves so that we could show Nicki what we had in mind. During our holiday we found some gorgeous blue wrapping paper with gold stars which we decided could be the background for our picture. On returning home, I press-ganged my next door neighbour into being my foot model and produced an orange gerberer flower that would serve to draw the eye to the centre of the book. Thankfully my neighbour agreed despite it being only days before her wedding!

Once I’d sent the mock-up photograph to Nicki, she searched some stock photography websites until she found a suitable photograph for us to use. Thankfully, it was even more beautiful than either Sylvia or I had imagined and that’s the picture that you now see on the finished version of the book cover.

It was only when I sent a copy to Sally at Universally Rio that I realised it’s the same photograph that she’s been using for my foot reading column! How funny is that!

Scary stuff
OK, now you’ve heard about how I wrote my book, you need to know the scary stuff!

• You always go through a stage of thinking that what you’ve written is not good enough and no-one will read it.

• This is your mind interfering and trying to keep you safely in your comfort zone. Ignore it. If it was worth spending months of your time writing it, then why give up just as you’re reaching your goal. Feel the fear, acknowledge it and get on with it. I use a process devised by Julia Cameron called Morning Pages to explore the fear. You write down what that little voice in your head is saying – you know the one – it says “
what little voice, I don’t have a little voice in my head, what’s she talking about?” You write down everything that it is saying and after a few pages you gain clarity.

• Once you’ve printed the book you will remember something else that you’d wished you’d included

• This is a really annoying fact. Rather than delay printing, just keep a note of all the things you’d wished you’d included and then maybe it could become your next book!

• Once you’ve had your first book printed, you’re almost too scared to print your second book in case you ruin your good reputation

• You don’t need to worry about this fact yet because you have to write a first book before you experience this. So what are you waiting for? Start writing!






Jane Sheehan is author of Let’s Read Our Feet! and The Foot Reading Coach.
Both books are available from her website
www.footreading.com where you can also see some of her TV and radio performances and a list of the Top Ten Secrets that your feet reveal about you.




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Find out more about Jane Sheehan